Financial Industry Expert


With more than 40 years of experience in investment management, Brad has developed a unique perspective into the financial markets.  He’s been through the ups and downs of the stock market and guided his clients through every life event imaginable.  He’s been featured in newspapers, magazines and television, offering veteran commentary on a wide range of financial topics. 



Brad founded The Johnston Group in 1994 and serves as the firm’s president.  With more than 40 years of experience in the financial services industry, Brad developed the firm’s unique planning process, Wealthcare360™, to build a decision-making structure in each of their client’s lives with the purpose of delivering real results as well as comfort, convenience, and peace of mind for living.  In 2016, Brad authored his first book, More Than Money, which outlines his own personal story and how it served as the foundation for starting The Johnston Group and its unique approach to delivering first-class client service.  Prior to founding The Johnston Group, Brad spent time working in the investment brokerage departments of several national financial service firms, including Merrill Lynch, Piper Jaffray and Dean Witter, Reynolds Inc.


As a subject-matter expert, here are a few of  Brad's recent media interactions.

The articles and videos below range from Brad giving expert advice on a formula to reaching one million for retirement to advice on how to achieve your goals with clarity.



A few of Brad's Purpose-led Inspirations.

When he’s not in the office, Brad enjoys golfing, biking, traveling and spending time with his wife, Maggie, five children and five grandchildren.  Brad grew up in the Milwaukee area and graduated from the University of Minnesota where he earned a BES degree with a concentration in economics and criminal justice.  Brad also carries a CPWA® certification with course work completed at the University of Chicago Booth School of Business.